WHY FRANCHISE WITH THE LOCAL FRY?
The Local Fry is a family-owned business that has grown organically over the years. By building this brand ourselves, we have developed amazing tools to set you up for success. We have implemented tried and true operational systems, vendors, and store development tools, guides & expertise in the quick service format.
FOUNDED IN 2015
Opened the first Local Fry in Federal Hill
At 2,000 sq ft with 50 seats, selling fries + wings only (17-18 types of topped fries!)
Won Baltimore Magazine “Best Fries”
2016-2017
Popped up around town at festivals and other restaurants
Cooking competition with Orioles Adam jones Watch Adam Jones And The Local Fry Go Head To Head - CBS Baltimore (cbsnews.com)
EXPANDED IN 2018
Operated a temporary stall at R. House food hall in Remington in anticipation of Rotunda location opening
Opened second location at The Rotunda in Hampden
At 1200 sq ft with 24 seats, selling a new expanded menu of fries, wings, bowls, sandwiches
Sponsored our first little league: Roland Park Baseball League
2019
Phased out the first Federal Hill location; moved flagship to Rotunda.
2020
At the Rotunda, reorganized layout to accommodate pandemic realities
Launched TLC sandwich (The Local Chicken)
2021
Fundraised for Baltimore City School teachers through participating in Baltimore Restaurant Relief Fund (Baltimore businesses donate proceeds, receive thousands of masks for teachers)
(Businesses donating sales to buy PPE for Baltimore City Schools teachers (wmar2news.com)
2022
The Local Fry Makes The Best Fries In Maryland
2023
The Local Fry graduates to the majors with a Camden Commons pop up – the incubator space at Camden Yards
Launched Chicken Tenders with a flour blend developed in house for maximum flavor
Named to Eater Baltimore's Essential Restaurant List (2023-2025) Baltimore’s 38 Essential Restaurants - Eater DC
FRANCHISED IN 2024
Finalized franchise paperwork with the state of Maryland
Opened two permanent stands at Camden Yards (sec 368 and 27)
Launched “The Local” Fry (fries topped with crab dip and jumbo lump) – WBAL
Made the list of Best Wings in Maryland: The 25 Best Places For Chicken Wings In Maryland | Enjoy Travel
2025
The Local Fry Northwood opens – the first franchise location owned by Majdi Labwam, dba “Wadaq, Inc.” As an experienced franchise operator with interests in multiple national chains, he identifies The Local Fry as the next big thing.
[2026-2027 New Jersey is in the pipeline]
We’re building a family of passionate business owners.
What began as our own family business is expanding its opportunity to a wider audience. We want to see you as part of The Local Fry network as we expand our brand to reach more hungry fans across the country.
WHAT MAKES US DIFFERENT?
THE LOCAL FRY SWEET SPOT
Major chains are our biggest competition. And, we find that our audience is often picking between a national brand or ours when ordering something to eat. While none of them are a directly comparable to TLF’s menu, they share the same fast meal & lunch crowd appeal. To differentiate, The Local Fry competes alongside them on efficiency & branding while also keeping the quality, fun and personal touches of an independent, local business.
A LITTLE BIT OF CHARM GOES A LONG WAY
A little bit of charm goes a long way. Where big fast food brands excel with corporate polish, we need to retain the essence of what made The Local Fry appeal from the very start, really good food, prepared with care and a bit of fun by people who don’t take themselves too seriously.
The charm extends itself to the best tactile qualities of a local family-owned brand. Never too fussy, but packed with value and deliciousness.
FAST FOOD POLISH
We are proud to offer the easy and intuitive dining experience people get from ordering at an established chain, extending these efficiencies to our franchisees.
Intuitive ordering system
Clear flow, directions & signage
Clear and honest pricing
Dietary notes
Consistent branding
Reliable offerings
INDIE BRAND CHARM
The warmth and considered ingredients that people expect from an independent operation.
High standards for ingredients & preparation
Personal touches (remembering someone’s name or order)
On-site ownership and training
Hand done elements (packing an order in front of customers, playful spirit)